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Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing
Author(s): William Winston (Author)
- Publisher: Routledge
- Publication Date: 1 Jan. 1986
- Edition: 1st
- Language: English
- Print length: 240 pages
- ISBN-10: 0866565493
- ISBN-13: 9780866565493
Book Description
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Editorial Reviews
About the Author
Winston, William
