Wow! eBook
Proactive Companies: How to Anticipate Market Changes
Author(s): L. Araújo (Author), R. Gava (Author)
- Publisher: Palgrave MacMillan
- Publication Date: February 14, 2012
- Language: English
- Print length: 256 pages
- ISBN-10: 1349330892
- ISBN-13: 9781349330898
Book Description
PART I Market Proactiveness: Anticipating Moment-Zero Action Tools and Models: Market Proactiveness’ DNA PART II Organizing the Company for MP Future-Today Management Uncertainty Management Proactive Innovation Management Proactive Behavior Management PART III Building Market Proactiveness Strategy Offer Proactiveness Industry Proactiveness Customer Proactiveness Conclusion
