Presidential Candidate Images

The volume effectively describes the current state of research on presidential candidate images, identifies weaknesses in the literature, highlights some of the disagreements, and suggests avenues for future research. Of interest to various disciplines as well as anyone interested in presidential and candidate images. Highly recommended.

Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume”s contributors provide a much-needed and frequently provocative update on this always important area of political communication research. — Judith S. Trent, University of Cincinnati

Congratulations to Professor Hacker and his associates for addressing the important topic of candidate image in campaign communication. There is a real need for this new examination. — Kathleen E. Kendall, Visiting Professor of Communication, University of Maryland

Kenneth Hacker”s collection of essays and research about the formation, stability, content, and impact of presidential candidate images provides vibrant insights, and some clear conclusions, about how candidate images function. This collection”s balance between creative insight and research methodology makes it a valuable read for anyone interested in studying political communication.