"Hendricks and Schill provide the most comprehensive collection on the use of social media in the 2012 presidential campaign. This impressive volume provides insight into the growing importance, role, and scope of social media in contemporary political campaigns."--Robert Denton, Virginia Tech
"Presidential Campaigning and Social Media is a good, thorough examination of the uses and impact of new technological advancements on the political landscape. It does an excellent job of providing a backdrop for research into social media and the way that it shapes the behavior of voters."--Michael K. Romano, Western Michigan University
"In fact, the greatest contribution of Presidential Campaigning and Social
Media may be that it lays the groundwork for future social media research. The book cannot
provide definitive answers about a phenomenon that is still evolving, but it does provide
a solid research foundation upon which scholars can build." --Kyle Heim, Seton Hall University, Presidential Studies Quarterly
Review
"Hendricks and Schill provide the most comprehensive collection on the use of social media in the 2012 presidential campaign. This impressive volume provides insight into the growing importance, role, and scope of social media in contemporary political campaigns."--Robert Denton, Virginia Tech
"Presidential Campaigning and Social Media is a good, thorough examination of the uses and impact of new technological advancements on the political landscape. It does an excellent job of providing a backdrop for research into social media and the way that it shapes the behavior of voters."--Michael K. Romano, Western Michigan University
"In fact, the greatest contribution of Presidential Campaigning and Social
Media may be that it lays the groundwork for future social media research. The book cannot
provide definitive answers about a phenomenon that is still evolving, but it does provide
a solid research foundation upon which scholars can build." --Kyle Heim, Seton Hall University, Presidential Studies Quarterly
About the Author
John Allen Hendricks is Chair and Professor of Mass Communication at Stephen F. Austin State University. He is the author of six books including Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (2010), which was the recipient of the National Communication Association's Applied Research Division's 2011 Distinguished Scholarly Book Award.
Dan Schill is an Associate Professor of Communication Studies at James Madison University. He is the author of Stagecraft and Statecraft: Advance and Media Events in Political Communication (2009) and has published work in numerous journals including Review of Communication,, PS: Political Science & Politics, and Presidential Studies Quarterly.
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