Wow! eBook
Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles
Author(s): Amy Graver (Author), Ben Jura (Author)
- Publisher: Rockport Publishers
- Publication Date: 1 July 2012
- Language: English
- Print length: 192 pages
- ISBN-10: 1592537855
- ISBN-13: 9781592537853
Book Description
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Editorial Reviews
About the Author
Ben Jura is part of the Elements design team based in Branford, CT, providing a full range of creative services for all marketing communications needs including logos, branding, brochures, and websites, social media, packaging and more. www.elementsdesign.com
Excerpt. © Reprinted by permission. All rights reserved.
Modular grids are essentially compound grids consisting of both columns and rows. This combination creates a series of small content areas called modules that may be combined both vertically and horizontally, allowing the designer to create a myriad of different size and shape spatial zones. These types of grids are useful for complex projects with many components of varying sizes and importance, such as newspapers. They are well suited for charts, tables, and forms, but can provide a feeling of order and mathematical rationality to even simple publications. Modular grids were a product of the International Typographic Style developed from Bauhaus ideals in Switzerland in the mid-twentieth century, and have a historical background in politics, rational objectivity, and reduction to essentials and are sometimes used to add historical, political, or philosophical meaning to a design.
