Wow! eBook
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
Author(s): Michael Beasley (Author)
- Publisher: Morgan Kaufmann
- Publication Date: 13 Aug. 2013
- Edition: Illustrated
- Language: English
- Print length: 250 pages
- ISBN-10: 0124046193
- ISBN-13: 9780124046191
Book Description
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
