Bill Lucas, a leading international expert on life-long learning, shows that while we have learned more about how the brain works in the last decade than we have ever known, only a fraction of this is grasped and applied by most people. Power Up Your Mind applies this practical knowledge for the first time and shows you how to learn. Drawing on research from a wide variety of subject areas, from neuroscience to psychology, from motivation theory to accelerated learning, from memory to diet, this book shows how everyone has the capacity to succeed and how most people use only a very small portion of their talents. For learning to be effective, an understanding of how the brain works is essential and unlike most of the recent thinking on the mind, Lucas connects an understanding of the brain with the reality of the workplace and translates what we know about the brain into useful insights for work. Much work-based training is a waste of time and money because the majority of people are neither emotionally ready nor practically inclined to apply their learning to the way they behave. Power Up Your Mind offers a new model of learning-READY, GO, STEADY-which will revolutionize the way you learn and perform.
Editorial Reviews
Review
At last – a powerful and practical new book for learners who want to become leaders.–Mike Liebling, Director of Trainset and formerly of Saatchi & Saatchi
Health and fitness are the main combatants of today’s stressful lifestyles. But at least as important is the mental agility and stamina to cope with whatever the world throws at us. Bill Lucas’ book is health and fitness for the mind.–
Jayne-Anne Gadhia, managing Director, Virgin One account
Here is an excellent book about learning. It puts the ultimate learning resource – the brain – center stage and helps us to understand how to get the best use out of it. It has a logical structure – getting ready, going for it and putting learning into practice. Actioning even a fraction of Bill Lucas’ suggestions will transform your life.–
Dr. Pete Honey, author and expert on learning and human performance
What if you could read one book which increased the effectiveness of all your other learning? And you could apply it not just to studying, but to everyday working routines: meetings, projects, collecting your thoughts, gaining insight and having ideas? This is that one book. Read it and leap.–
John Grant, author of The New Marketing Manifesto and co-founder of St. Luke’s advertising agency
About the Author
Bill Lucas is the Chief Executive of the Campaign for Learning. He is in demand as a speaker and workshop leader on learning matters. He advises many organisations, including BT, National Grid, Centrica, Microsoft, Lloyd’s TSB. Andersen Consulting and the UK’s Department for Trade and Industry on how to be more successful through learning. Bill is the author of more than twenty books, including, most recently, The Future of Corporate Learning for the UK government.
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