Wow! eBook
The Portable MBA in Marketing New Edition
Author(s): Alexander Hiam (Author), Charles D. Schewe (Author)
- Publisher: John Wiley & Sons
- Publication Date: 30 May 1995
- Edition: New
- Language: English
- Print length: 480 pages
- ISBN-10: 0471119849
- ISBN-13: 9780471119845
Book Description
This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies.
