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Pictorial Metaphor in Advertising
Author(s): Charles Forceville (Author)
- Publisher: Routledge
- Publication Date: 26 Mar. 1998
- Edition: 1st
- Language: English
- Print length: 244 pages
- ISBN-10: 0415186765
- ISBN-13: 9780415186766
Book Description
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
Editorial Reviews
Review
‘Forceville’s Pictoral Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorally as a means of selling products … It is precisely this kind of study, in which metaphor is viewed as a phenomenon in everyday life, that is most exciting.’ – Journal of Sociolinguistics
‘Forceville’s book on metaphor in pictures is by far the most comprehensive examination of the topic.’ – The Semiotic Review of Books
About the Author
Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.
