Wow! eBook
Global Perspectives on Social Media Influencers and Strategic Business Communication
Author(s): Nicky Chang Bi (Editor), Ruonan Zhang
- Publisher: Business Science Reference
- Publication Date: 22 May 2024
- Language: English
- Print length: 430 pages
- ISBN-10: B0D4MLPDG4
- ISBN-13: 9798369346464
Book Description
In an era of social media, influencers wield unprecedented power over global consumer decisions. This book delves into influencer research and practices, exploring their impact on various industries and sectors. Covers influencers’ motives and characteristics, their effect on culture, their role in advertising, as well as ethical considerations.
Editorial Reviews
About the Author
Nicky Chang Bi , Ph.D., is an assistant professor of public relations and advertising of the School of Communication at the University of Nebraska, Omaha, U.S.A. Her research interests include prosocial strategic communication, brand activism, media psychology, and health communication. Her current research explores why and how people engage with social influencers and electronic word-of-mouth communication. She teaches both undergraduate and graduate students and courses including Capstone for Public Relations and Advertising, Strategic Communication, Journalism and Mass Communication Theories, Computer-Mediated Communication, Social Media, and Quantitative Research Methods.
Ruonan Zhang received her PhD in media and communication at Bowling Green State University. She is currently an assistant professor at Rollins College, FL, USA. Her research is centered around social media marketing and digital culture, with a specialization in exploring how digital technologies shape human communication, both in advancement and hindrance. Her research has been featured in the Journal of Computer Assisted Learning, the Journal of Research in Interactive Marketing, and Asian Communication Research.
