The Party Line: How The Media Dictates Public Opinion in Modern China

The Party Line: How The Media Dictates Public Opinion in Modern China book cover

The Party Line: How The Media Dictates Public Opinion in Modern China

Author(s): Doug Young (Author)

  • Publisher: John Wiley & Sons
  • Publication Date: 7 Dec. 2012
  • Language: English
  • Print length: 272 pages
  • ISBN-10: 0470828536
  • ISBN-13: 9780470828533

Book Description

The first in-depth, authoritative discussion of the role of the press in China and the way the Chinese government uses the media to shape public opinion China’s 1.3 billion population may make the country the world’s largest, but the vast majority of Chinese share remarkably similar views on these and a wide array of other issues, thanks to the unified message they get from tightly controlled state-run media. Official views are formed at the top in organizations like the Xinhua News Agency and China Central Television and allowed to trickle down to regional and local media, giving the appearance of many voices with a single message that is reinforced at every level. As a result, the Chinese are remarkably like-minded on a wide range of issues both domestic and foreign. * Takes readers beyond China’s economic miracle to show how the nation’s massive state-run media complex not only influences public opinion but creates it * Explores an array of issues, from Tibet and Taiwan to the environment and US trade relations, as seen through the lens of the Xinhua News Agency * Tells the story of the official Xinhua News Agency along with its history and reporting over the years, as the foundation for telling the story

Editorial Reviews

Review

One of the more fascinating aspects of the book is the way Chinese newspapers attempt to circumnavigate their way around c’ensors to win readers and Young also provides a comprehensive analysis of how the media has evolved and adapted to economic progress and the rise of the internet and social media’ (Irish Times, 18th February 2013)

From the Inside Flap

Japan is a former aggressor that can’t be trusted. Tibet historically has always been a part of China. Falun Gong is an evil cult working to dupe the masses . . .

China’s 1.3 billion population may make it the world’s most populous country, but, thanks to the unified message promulgated by the tightly controlled state-run media, the vast majority of Chinese share a similar belief in these and a wide array of official truths.

In The Party Line, Shanghai-based journalist and China media expert Doug Young pulls back the veil of secrecy surrounding China’s media apparatus to provide us with the first in-depth look at how and by whom official views in China are shaped and disseminated, and how they are enforced.

In a thorough feat of investigative journalism, Young takes us beyond the Chinese economic miracle to show how the nation’s massive, state-run media complex works and from whom it receives its marching orders. He vividly describes how official organizations like the Xinhua News Agency and China Central Television transform actual world events into prescribed public opinion. And he identifies the channels through which the official news trickles down to regional and local media to create the illusion of many independent voices singing in perfect harmony.

Along the way, Young digs deep into an array of major new stories—from Tibet and the Korean War to the Tiananmen Square student movement and Google’s withdrawal from China—as seen through the lens of Xinhua News Agency and other official media. In the process, he sheds new light on the mystery of how it is that the Chinese people are so remarkably uniform in their views on such a wide range of issues, both domestic and foreign.

Young also provides a fascinating historical account of the broader Chinese media and how its reporting has evolved over the years, including how it has adapted to keep pace with the liberalization of China’s economy and society and the advent of the Internet and social media.

Offering the first authoritative, in-depth look at the role of the press in China and the way the Chinese government uses its media arm to make up its people’s minds, The Party Line is a must-read for anyone with a professional interest in China, including policy analysts, policymakers, and businesspeople with an interest in doing business in China, as well as academics and students of media and current affairs.

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