Name: OtherWise: The Wisdom You Need to Succeed in a Diverse World
Author: Dick Martin (Author)
ISBN: 9780814417522

OtherWise: The Wisdom You Need to Succeed in a Diverse World book cover

OtherWise: The Wisdom You Need to Succeed in a Diverse World

Author(s): Dick Martin (Author)

Publisher: AMACOM
Publication Date: 16 Aug. 2012
Language: English
Print length: 288 pages
ISBN-10: 0814417523
ISBN-13: 9780814417522

Book Description

Everyone puts multiethnic faces in marketing materials, but it’s mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves.

OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differences—across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves.

This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover:

What America’s changing demography means for business • How unconscious biases shape behaviors and beliefs • How to connect across cultures, borders, and perspectives • How to move beyond tolerating differences to capitalizing on them

OtherWise strips away the barriers of “us” and “them,” and lays bare profound truths for relating to others around us.

Editorial Reviews

Review

..”.a thoughtful, balanced and extensively researched exploration of American diversity. OtherWise deserves a wide circulation…” —Soundview Executive Book Alert

“Martin’s research, writing style, and breadth of subject succeed in revealing unconscious patterns and prejudices we may have…” –Publishers Weekly

From the Inside Flap

Most professional people think they have a good grasp of diversity and how it impacts their business. They can point to company websites with ethnic faces, and ads tailored for multicultural audiences. They may even have suppliers in South Asia and customers with foreign addresses. But diversity means more than it used to. Multicultural markets are becoming the new mainstream in the United States as the non-Hispanic white population is on course to slip below 50 percent. Globalization is remaking markets as a new middle class emerges in developing countries. Meanwhile, technologies that promised to make the world smaller are making us smaller by enabling us to create our own worlds, isolated from people who are different, or just think differently. The fissures of partisanship, class, and belief are creating increasingly fractious societies. Building relationships in such a diverse and divisive world requires broader and more inclusive thinking. It’s not enough to be smart; we also have to be OtherWise. But how do you let go of the barriers and baggage that get in the way of understanding others, whether down the hall or on the other side of the globe? OtherWise is a deep and engaging exploration of diversity in America and beyond, showing how we can bridge differences–across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to develop a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of our increasingly fragmented and global society. You’ll find insights on: – How unconscious biases shape behaviors and beliefs, and how developing empathy and respect for other perspectives can alter those ideas – How to acknowledge the differences among people while focusing on their commonalities – How to target a complex market, where the old “married-with-children” profile accounts for less than 20 percent of adults – How to sink roots and build enduring relationships in global markets – Why technology has made people more tribal, and how to connect across differences –and much more OtherWise strips away the barriers of “us” and “them,” and lays bare profound truths for relating to others around us. Dick Martin is a writer whose articles have appeared in the Harvard Business Review and other publications. The author of Tough Calls, he was executive vice president of public relations, employee communications, and brand management for AT&T. He lives in Summit, New Jersey.

From the Back Cover

Fear of immigrants, ethnic differences, culture wars, political polarization – these are forces that divide us. OtherWise steers us toward common ground in a world of difference. OtherWise moves beyond merely “tolerating difference” to help you assess your underlying beliefs and undergo the changes in perspective and attitude that are required for managing and leading today. Informed by dozens of interviews and packed with illuminating data and powerful examples, this original book explains what America’s changing demography means for business, and how to shake off the fear of the unknown and truly connect across cultures, borders, and perspectives. Advance Praise for OtherWise: “OtherWise is a must-read. The steps it advances are key to the improvement of our society, and all should heed its advice.” — Robert L. Dilenschneider, Founder and Principal, The Dilenschneider Group “OtherWise is a superbly written handbook on how to make it in a changing and increasingly divisive world–must reading for anyone seeking success.” — Harold Burson, Founding Chairman, Burson-Marsteller “Copies of OtherWise should occupy prominent space in the nation’s major colleges and corporate marketing departments, and be required reading for anyone interested in the future of advertising and the global economy.” — Byron Lewis, Founder and CEO, UniWorld Group “Dick Martin makes a profound argument that the opposite of intolerance is not tolerance, it is hospitality. OtherWise lives up to its title, and imparts wisdom on how to be hospitable to others. His book challenges beliefs and feelings to provide wisdom that might take one a lifetime to achieve, if at all. I will make sure my friends and colleagues all read this book.” — David Kenny, Chairman and CEO, The Weather Channel Companies

About the Author

DICK MARTIN is a writer whose articles have appeared in the Harvard Business Review and other publications. The author of Tough Calls, he was executive vice president of public relations, employee communications, and brand management for ATT.

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