
Orchestrating Success: Improve Control of the Business with Sales and Operations Planning
Author(s): Richard C. Ling (Author), Walter E. Goddard (Author)
- Publisher: Wight (Oliver) Publications Inc.,U.S.
- Publication Date: 1 Jan. 1990
- Language: English
- Print length: 177 pages
- ISBN-10: 0939246112
- ISBN-13: 9780939246113
Book Description
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business
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