Orchestrating Success: Improve Control of the Business with Sales and Operations Planning

Orchestrating Success: Improve Control of the Business with Sales and Operations Planning book cover

Orchestrating Success: Improve Control of the Business with Sales and Operations Planning

Author(s): Richard C. Ling (Author), Walter E. Goddard (Author)

  • Publisher: Wight (Oliver) Publications Inc.,U.S.
  • Publication Date: 1 Jan. 1990
  • Language: English
  • Print length: 177 pages
  • ISBN-10: 0939246112
  • ISBN-13: 9780939246113

Book Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business

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