Wow! eBook
Open and Closed Innovation: Different Cultures for Different Strategies 2nd 2011 Edition
Author(s): Philipp Herzog (Author), Jens Leker (Foreword)
- Publisher: Gabler Verlag
- Publication Date: 9 Dec. 2010
- Edition: 2nd ed. 2011
- Language: English
- Print length: 285 pages
- ISBN-10: 3834926868
- ISBN-13: 9783834926869
Book Description
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Editorial Reviews
From the Back Cover
Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.
About the Author
Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry.
