
On-Demand Culture: Digital Delivery and the Future of Movies
Author(s): Chuck Tryon (Author)
- Publisher: Rutgers University Press
- Publication Date: 18 July 2013
- Language: English
- Print length: 272 pages
- ISBN-10: 0813561108
- ISBN-13: 9780813561103
Book Description
Chuck Tryon offers a compelling introduction to a world in which movies have become digital files. He navigates the complexities of digital delivery to show how new modes of access—online streaming services like YouTube or Netflix, digital downloads at iTunes, the popular Redbox DVD kiosks in grocery stores, and movie theaters offering digital projection of such 3-D movies as Avatar—are redefining how audiences obtain and consume motion picture entertainment. Tryon also tracks the reinvention of independent movies and film festivals by enterprising artists who have built their own fundraising and distribution models online.
Unique in its focus on the effects of digital technologies on movie distribution,
On-Demand Culture offers a corrective to address the rapid changes in the film industry now that movies are available at the click of a button.Editorial Reviews
Review
“
On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.― American Studies
“
On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture.”― Journal of American Culture
“
On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace.”― Journal of Popular Culture
“Distribution finally gets its due in Tryon’s rich exploration of contemporary digital media practices.
On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture.”— Jennifer Holt ― University of California, Santa Barbara
“Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read.” — Janet Wasko ―
University of OregonAbout the Author
CHUCK TRYON is an assistant professor in the English department at Fayetteville State University. He is the author of Reinventing Cinema: Movies in the Age of Media Convergence (Rutgers University Press) and has written for Screen, the Journal of Film and Video, Popular Communications, and the Canadian Journal of Film Studies.
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