Wow! eBook
Ogilvy on Advertising F First Paperback Edition Used Edition
Author(s): David Ogilvy (Author)
- Publisher: Vintage
- Publication Date: March 12, 1985
- Edition: F First Paperback Edition Used
- Language: English
- Print length: 224 pages
- ISBN-10: 039472903X
- ISBN-13: 9780394729039
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
