NO MISSION NO MARGIN 2.0: A Return to Purpose

What quality sets the most charismatic, effective leaders apart from the rest? In a word, mission; a heartfelt commitment to a meaningful cause that inspires them and those around them to rally to its support.

The world needs us to be at our best right now – and that’s not just a personal responsibility, but an organizational one. If you’re at your best, you attract the best; the best customers, patients, employees and leadership. Whether you’re an entrepreneur starting out or a seasoned leader, in healthcare or in any business large or small, begin with the mission in mind – and the margins will take care of themselves.

We have never needed mission and the clarity it brings to our lives more profoundly than we do today, when so much of what we “knew” about the world has been swept away, and so much we’d assumed about life and its meaning is being redefined by the tumult of events into which we find ourselves pitched. It’s been said that those of us who survive Covid-19 will date our lives going forward as Pre- and Post-Pandemic. Arguably, the greatest delineator between then and now will be this enhanced mindfulness. Life needs to mean something if it’s to have value; and the work we turn our hands and hearts to has to have a higher purpose than the bottom line.

If we as leaders can hold onto what makes life worthwhile and bring it to our businesses and jobs as the new normal takes shape, the world will become a vastly better place. This book was written to enhance your understanding of mission-driven leadership, and understand how embracing it can make you a leader that others are proud to follow.