Wow! eBook
The Next Marketing: From Molecule to Mindset
Author(s): Harshit Jain (Author)
- Publisher: Simon & Schuster
- Language: English
- Print length: 200 pages
- ISBN-10: B0GYSKW9PT
- ISBN-13: 9798897010226
Book Description
This groundbreaking book shows you how to:
- Embed nudges within EHR systems and clinical workflows
- Reduce physician burnout while improving patient outcomes
- Leverage behavioral economics principles for ethical, compliant engagement
- Implement real-time interventions for affordability, clinical trials, and treatment decisions
Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein’s foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.
Editorial Reviews
About the Author
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