Wow! eBook
Next Generation Retail: How to Use New Technology to Innovate for the Future
Author(s): Deborah Weinswig (Author), Renee Hartmann (Author)
- Publisher: Kogan Page
- Publication Date: 3 Feb. 2023
- Edition: 1st
- Language: English
- Print length: 320 pages
- ISBN-10: 1398609633
- ISBN-13: 9781398609631
Book Description
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today’s consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).
Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today’s environment of breakneck change and innovation.
Editorial Reviews
Review
“The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share.” ―
Guy Yehiav, President, SmartSense“This book and its authors will change your business and life.” ―
Kay Unger, Kay Unger Design“When you’re connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress.” ―
Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon“Deborah is one of retail’s most dedicated students, offering unique insights from her many years of industry research.” ―
Brian Cornell, Chairman and Chief Executive Officer, Target“Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business.” ―
Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific“I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead.” ―
Jeff Gennette, CEO and Chairman, Macy’s
