The New Psychology of Winning LIVE: Top Qualities of a 21st Century Winner

“Get ready for an incredible experience! Denis Waitley has just written The New Psychology of Winning. When I read his first book, I became a millionaire, and then a multimillionaire. It can do the same for you. This book will change your life faster than you ever thought possible. It shows you how to unlock your potential, increase your income and achieve your goals, no matter where you are today.” – BRIAN S. TRACY,Speaker, Author, Consultant

“This book will change your life and is the culmination of decades dedicated to helping other people win in every area of their life. Denis had a huge impact on me during a tough time and reminded me vividly of what really matters. Dig into this book today and share with those you love!” – TOM ZIGLAR, CEO of Zig Ziglar Inc.

“ has been a game changer for years for everyone from professional athletes to those who have achieved greatness in business. I am thrilled that Denis has added his incredible wisdom to this new version. It is destined to empower the next generation of high achievers.” – TOM HOPKINS, Author of How to Master the Art of Selling and The Language of Sales

“Not only is The New Psychology of Winning inspiring to read . . . it is also filled with practical, down to earth stories that will awaken within you the winner’s attitude. It is a must read, eloquently written, brilliant masterpiece on winning the game of life.” – DR. JOHN DEMARTINI, International bestselling author of The Values Factor.

“Denis Waitley’s teachings are iconic! In Denis’s new book, The New Psychology of Winning, he gives us all the blueprint to not only succeed in business, but to succeed in life. I can’t recommend highly enough that you get and read this powerful book from one of the great thought leaders of this generation.” – KYLE WILSON, Founder Jim Rohn Int, KyleWilson.com and author of 52 Lessons I Learned From Jim Rohn and Other Legends I Promoted

“Nothing is more urgent than integrity and wisdom in the borderless world, and no one offers better perspective and action steps for successfully managing change than Denis Waitley.” – HARVEY MACKAY, author Swim With the Sharks Without Being Eaten Alive

“I’m a Raving Fan of Denis Waitley. His original bestselling book The Psychology of Winning was a game changer. Now there’s The New Psychology of Winning―updated for today’s digital age. Every bit as impactful as the original, this version brings new and relatable information and ideas to twenty-first century readers. Waitley’s knowledge of people and neuroscience is a gift for every generation.” – KEN BLANCHARD, co-author of The One-Minute Manager and Leading at a Higher Level

“Winning is more than luck or happenstance; it’s a mindset, an attitude. In fact, it’s a lifestyle. Winners don’t always win―they fail, too, but the difference between winners and losers is how they go about their business, turn things to their advantage, and make things happen. Read this book to gain real insights on how to perfect that winning attitude. Believe in your own success, not your own hype.” – JEFFREY HAYZLETT, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy

“My good friend Denis has done it again. By updating The Psychology of Winning, we are gifted one more time by his brilliance. Thank you Denis, this is another treasure.” – DR. TONY ALESSANDRA, Author, Speaker, and Motivational Expert

“Dr. Denis Waitley is a gift to all of us. Turn to any chapter in this book (or any of the other sixteen books he has authored) read his words, contemplate his teachings. Then ask yourself; ‘What would happen if I took action on what I’ve just read?’ See what I mean?” – ANTHONY PARINELLO, Wall Street Journal Best-selling author

“For anyone wanting to know how to live a meaningful life, shift from old ways of thinking to winning in life, this is a must read.” – ADORA CRYSTAL EVANS, Celebrity Connector and author of Majestic Money: The 30-Day Femme Manifesting Game“The last time I visited with Denis, he spoke about all of the ideas and content he still had yet to write. Now, in The New Psychology of Winning, I can appreciate just how much more he still has to teach us. What a great book.” – TONY JEARY, The RESULTS Guy, Founder, High Performance Resources

“Imagine being given the opportunity to have one of the greatest motivational minds personally whisper in your ear the secrets of success. And imagine what it would it mean if what they also shared with you how to apply those secrets to win and win more often. Well, we know longer have to imagine, Denis Waitley has taken his Psychology of Winning to a whole new level, continuing his legacy of being a difference maker in the lives of so many.” – MICHAEL NORTON, CEO & Founder of Tramazing

“A trustworthy guide and companion, full of timeless principles of success and prosperity for those who want to manifest a remarkable life journey.” – TIBERIUS, Founder of @lawofattractionlive IG community

“There have been many authors, speakers, and motivational guru’s who have shaped my outlook on winning, but maybe no one more than Denis Waitley. Congratulations on this newest masterpiece of motivational excellence.” – MICHAEL ALTSHULER, Speaker, Peak Performance & Sales Expert

“Of the 1,000’s of top-notch speakers/authors I’ve met, I consider Denis my most prized mentor. If I had to build a Mount Rushmore of self-help authors, Denis gets chiseled in with the best in history. This sequel to The Psychology of Winning I bought five decades ago, will not only bring out the winner within you, but will catapult you to the superstar status you have always dreamed of. Mark my words, when you read this book, you’ll have the exact blueprints on how to get to the winner’s circle & claim your victories!” – ELI MARCUS, Host of The Motivation Show podcast, CEO of Eli Marcus Success

“I was fortunate to listen to Dr. Denis Waitley’s life-changing audio program that was first published in 1978. At that time, I was just starting out in my career and needed all of the business and self-help advice I could get. Looking back, there is little doubt in my mind that Denis Waitley contributed to my success. Now, forty-three years later, Denis has published a new book called The New Psychology of Winning and I expect this book to positively impact millions of people. I urge you to purchase this book, study the lessons inside, and apply them to your own life.” – DON GREEN, Executive Director, The Napoleon Hill Foundation

“Denis Waitley is one of the most listened to super thinking professionals of our time. His words of wisdom will illuminate, enrich, and enchant you to fulfill your destiny. You will want to listen and re-listen and take ownership of all he has to share. I have been his colleague, friend, and talked on many stages together, I know that he is the real deal and as you hear him you will come to know it too. As you listen, read, learn, and grow your future will become ever bigger, better, and brighter.” – MARK VICTOR HANSEN, World’s Bestselling Author, 312 books, 59 time New York Times #1, co-creator of Chicken Soup for the Soul, One Minute Millionaire, and ASK! series.

“Denis Waitley has been a favorite author of mine for years. His books have changed my life. His book Seeds of Greatness was a game-changer for me. The New Psychology of Winning goes deeper and shows us how to win in today’s climate. It’s a must-read for anyone looking to expand a current business or re-invent themselves.” – LISA HAISHA, Founder of SoulBlazing, Author, Speaker, Life coach.

“Winning doesn’t happen by accident. Winning happens by design. In The New Psychology Of Winning, personal development icon Denis Waitley employs his homespun style and seasoned perspective to share practical wisdom, illustrative analogies, and real-world strategies to help you win bigger than ever . . . all updated for today’s new realities. If you’re on the path to a brighter future, you can’t afford to miss this rejuvenated classic.” – ROBERT HELMS, Host, The Real Estate Guys™ Radio & Television Shows

“You have something special, you have greatness in you. I’m Les Brown. I’ve been speaking for over fifty-two years and in my speaking, I’ve been reflecting on my life recently. I just turned seventy-six. A book that had been the foundation for my thinking and how I approach life, said something to me that hit me deeply: people form habits and habits create futures. Those are the words of Denis Waitley and The Psychology of Winning. And now we have got the new version and that’s something that we need now more than ever before in the face of the Corona virus and people, so many feeling hopeless and powerless and disconnected and lonely and stressed out. Denis Waitley’s words have had such an impact on me. Even before I got into the speaking industry, it gave me a larger vision of myself beyond my mental conditioning and my circumstances. He spoke not only to my mind, but to my heart. He ignited something in me, the spirit of greatness. I’m eternally grateful. This book stands on its own. This book will inspire you to become like Mother Teresa would say, ‘A pencil in the hand of God and start writing a new chapter and your life,’ The New Psychology of Winning. I didn’t think that you can improve on perfection, but somehow my brother from another mother found a way to do it. Every chapter is designed to take you to a place in yourself that you cannot go by yourself. Denis Waitley, he’s an icon. He is a legend in this industry. It’s one thing to speak for the eye. It’s one thing to speak for the ear. It’s something else to write for the eye. He masters both. This is Les Brown. Get ready for your life to be changed. You have something special. You have greatness in you, read The New Psychology of Winning and get out of your head and pursue your greatness. That’s my story. And I’m sticking to it.” – LES BROWN, Speaker, Author and Speech Coach. Go to Hungrytospeak.com

“An insight, a great insight into a man who has come and lived the full circle. The latest book has taught me that thoughts aren’t static, they evolve, but what may have seemed right thirty years, forty years ago can be changed, can be rethought, can be modernized. This book will alter my life and has altered my path of thinking and has given me such hope at the age of fifty-three.” – SID DAVID, Spiritual Teacher

“Few books give you access to real practical ways to train your brain to win in life just like the Olympians, NASA, and other elite leaders. Denis is a true pioneer in the field of positive change and this book is a must read.” – FORBES RILEY, Queen of Pitch, Actress, Entrepreneur & Visionary

“In The New Psychology of Winning, Denis Waitley shares all his in-depth knowledge so that you can become a heartfelt leader in your field. His true heart and amazing wisdom will inspire you and guide you in your future so that you can fully become the potential that you can be.” – MARIE DIAMOND, Global Transformational Leader, Best selling author and Master Teacher starring in The Secret

“The New Psychology of Winning is one of those few books that you can’t stop reading once you pick it up and a book that you will read several times over the course of your life. As someone who has spent their career helping people with their mindset, I am so happy that this book was written. We need more winning!” – LORAL LANGEMEIER, The Millionaire Maker and five time New York Times Best Selling Author

“In The Psychology of Winning, Denis Waitley created one of those rare life changing books that doesn’t exist often enough in a world that can make use of such a book. I know because The Psychology of Winning had such a big impact on my life. Now, he has done it yet again. Something I didn’t know would be possible―building on a book that has transformed so many lives so that it can yet again, transform many lives. He has once again created a road map to winning, but this time for the twenty-first century.” – COREY POIRIER, bLU Talks Founder, Author of the International Bestseller, The Book of WHY and HOW

“In the world of personal development and self-help The Psychology of Winning has been a hallmark. Quoted by the most successful and referenced by the most accomplished, it has stood the test of time. How appropriate that it is being revisited and recalibrated for this time. I owe Mr. Denis Waitley a personal testimony of gratitude for the impact and influence his seminal work had on my arrival in the US as a young immigrant. Forty years has been called a ‘generation’ sociologically and theologically. Thank you Sir and may this release impact the next ‘generation’ as it so profoundly did ours.” – KRISH DHANAM, Author and Speaker

“There were three profound male role models in my life as I was growing up . . . My Father, Brian Tracy, and the amazing Dr. Denis Waitley! Wow, I’m so excited for the world to learn the fantastic and time proven principles in The New Psychology of Winning, delivered by one of the best habits and mind mapping individuals on the planet.” – ERIK “MR AWESOME” SWANSON, Five Time #1 Bestseller Author

“I love Denis’s new book. It’s packed full of gems shared in a really concise and relevant way. Denis really reinforces positivity especially after the year we’ve all just experienced.” – PHIL COLLENb > of Def Leppard

“Denis has given us all another glimpse of his commitment to helping others achieve the highest levels of success in all areas of life, including sales.” – DAVE MATTSON, CEO, Sandler Training

“Denis Waitley has been a hero of mine for twenty years so I was thrilled to read The New Psychology of Winning. This book is a gem just like Denis is a gem of a human being. It’s filled with a golden nugget after golden nugget of wisdom. I actually laughed out loud at one point early on in the book because it felt like I was highlighting the entire book! This is a book not just for reading, but for devouring!” – MATT MORRIS, Bestselling Author of The Unemployed Millionaire

“Denis Waitley is among the best in teaching principles of living successfully.” – ROBERT H. SCHULLER, bestselling author Founding Pastor, Crystal Cathedral and Hour of Power

“As a woman who built herself from struggling-single-mom to owner of several million dollar businesses, I know beliefs are everything. I am so glad I found this book; it will help me go to the next level. All the young boss ladies I work with need this book and so does anyone else who wants to know what it takes to transform.” – SUHA IBRAHIM, Owner of Boss Beauty Makeup Academy, Sinner’s Tattoo, and reality television

“The New Psychology of Winning is powerful and transformational! It provides a scientifically backed understanding of how to win. It’s a phenomenal read, that will take you to the next level; to truly understand how to win at business and life―as Denis states in the book, it all starts with your brain and rewiring it!”: – TRICIA LOVE VARGAS, Publisher and Creative Director at the LA Style Magazine

“Denis Waitley’s life has placed him in the position of ‘the best there is’ at getting employees to think and act like owners. It’s this simple: Get everybody you can to read and listen to his teachings.” – TOM PETERS, co-author In Search of Excellence

“His material is so fresh, so relevant, so needed, so beautifully expressed, and so vital to the kind of change we all must undergo to succeed in this whitewater world of today.” – STEPHEN COVEY, Ph.D., author The Seven Habits of Highly Effective People

“This renaissance man, who has changed so many lives through his lectures and writings, has created a magic mirror that will reflect back, to each individual, the kind of person he or she can become.” – OG MANDINO, author The Greatest Salesman In the World

“Denis Waitley shows us, most graphically, the difference between mythical, superficial success and the genuine article.” – EARL NIGHTINGALE, Twentieth Century Philosopher

“Denis Waitley is one of the most inspiring men of our time. And he has the rare ability to motivate every reader and listener.” – NORMAN VINCENT PEALE, Minister Emeritus Foundation for Christian Living Author, The Power of Positive Thinking

“I’ve appeared many times with Dr. Waitley and my advice is to read and listen to everything you can from this man.” – JOHN WOODEN, Head Coach emeritus UCLA Basketball Team

“I’ve been a disciple of Denis Waitley and his Psychology of Winning since he addressed our National Championship Team.” – VINCE DOOLEY, former Athletic Director The University of Georgia

“I’ve never met a person who couldn’t use a helping hand. For me, Denis Waitley’s hand has always been there through his tapes and, for that, I will be eternally grateful.” – ROCKY BLEIER, President Rocky Bleier Enterprises Former fullback, Pittsburgh Steelers Superbowl Champions

“From the day I met Denis Waitley, he has been my source of inspiration and I feel honored to have worked with him. In my sad or low moments, I think of him and smile.” – WILMA RUDOLPH, Triple Gold Medal Olympic Champion Track and Field

Denis Waitley tells how to overcome setbacks, how to find self-esteem, and how to apply his practical approach to setting goals. The Waitley Way works!” – W. CLEMENT STONE, Pioneer The Positive Mental Attitude Movement

“Lives there a man―or a woman―who doesn’t cherish the dream of becoming a winner? Denis Waitley has given the world a blueprint for success in achieving that dream.” – MARY KAY ASH, chairman emeritus Mary Kay Cosmetics

“Denis is a mentor for all of us. He has special stuff!” – PAT RILEY, President The Miami Heat NBA

“I have always believed that it takes work and perseverance for even the naturally gifted to become winners. Through his research, Denis Waitley confirms this premise and creatively takes us step-by-step to become more consistent, top-level performers in our careers and daily lives.” – ROGER STAUBACH, President The Staubach Company Hall of Fame Quarterback Dallas Cowboys NFL

“Denis Waitley’s psychology of winning changed my life. I draw on his strength to help me make decisions affecting American athletes, many of whom achieve world-class status.” – TOM WILKINSON, Colonel, USAF ret., United States Olympic Committee