Wow! eBook
New Influencers: A Marketer's Guide to the New Social Media
Author(s): Paul Gillin (Author), Geoffrey A Moore (Author)
- Publisher: Quill Driver Books, U.S.
- Publication Date: 1 April 2007
- Language: English
- Print length: 236 pages
- ISBN-10: 1884956653
- ISBN-13: 9781884956652
Book Description
Editorial Reviews
About the Author
,”datePublished”:”1 April 2007″,”isbn”:”9781884956652″,”numberOfPages”:236,”inLanguage”:”English”,”description”:”Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.”,”url”:”https://www.amazon.co.uk/dp/1884956653/”,”bookFormat”:”http://schema.org/EBook”,”additionalType”:”http://schema.org/PDF”,”fileSize”:”53 MB”,”accessibilityFeature”:[“login required”,”member access only”],”accessibilitySummary”:”PDF version available to authenticated members only. File size: 53 MB.”}
