Wow! eBook
The New Elite: Inside the Minds of the Truly Wealthy
Author(s): Jim Taylor (Author), Doug Harrison (Author), Stephen Kraus (Author)
- Publisher: Amacom Books
- Publication Date: January 1, 2008
- Language: English
- Print length: 245 pages
- ISBN-10: 0814400485
- ISBN-13: 9780814400487
Book Description
Profiles the characteristics of America’s wealthy, examining mindsets and lifestyles, attitudes and values, and saving, investment, and consumption patterns and preferences.
Editorial Reviews
From Booklist
*Starred Review* Whom would you label as “truly wealthy”? According to market researchers Taylor and Doug Harrison, who have studied more than 6,000 individuals in four years, the answer is a cool $5 million in liquid assets. But that’s where the commonalities end. Emphasizing their roots in marketing science, the authors spin a fascinating, statistically illustrated narrative of the—surprise!—hardworking, middle-class small-business owners, beginning with a retrospective of the four historical phases of American wealth creation: agrarian, industrial, corporate, and entrepreneurial. They delve into shopping and acquisition tendencies, discuss offspring’s attitudes toward work and wealth, and validate the growing philanthropy of the wealth boomers. Yet differences exist, as in their five lifestyle typologies: neighbors, who don’t change their lives; wrestlers, dealing with paradoxes; mavericks, using the motto “In Me I Trust”; directors, who consider money as essential to living the good life; and patrons, giving back to civilization. Throughout, the charts and percentages are enlivened with real-people stories, including Jim McCann, head of 1-800-FLOWERS, who realized $20 million after the company’s IPO. Great reading, even better inspiration for millionaires-to-be. –Barbara Jacobs
About the Author
Doug Harrison (Waterbury, CT) founded Harrison Group Inc. in 1996 and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America.
Jim Taylor (Waterbury, CT) is Vice President of the Harrison Group and one of the country’s most respected marketing consultants.
