Museum Marketing and Strategy

2015-03-10 分类：计算机与互联网

Museum Marketing and Strategy
Designing Missions, Building Audiences, Generating Revenue and Resources

by: Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.

Paperback: 545 pages

Publisher: Jossey-Bass( October 07, 2008 )

ISBN-10: 0787996912

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