Wow! eBook
Mobilizing Invisible Assets
Author(s): Hiroyuki Itami (Author)
- Publisher: Harvard University Press
- Publication Date: 1 Oct. 1991
- Edition: Revised ed.
- Language: English
- Print length: 200 pages
- ISBN-10: 9780674577718
- ISBN-13: 9780674577718
Book Description
The author suggests that successful corporate strategies depend upon the marshalling of a firm’s “invisible assets” – resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base – as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm’s external environment and also stresses the importance of internal fit within the organization.
Editorial Reviews
Review
[Itami] has updated his original Japanese version to the benefit of English readers. Western companies should take note of his argument.– “The Economist”
Itami provides carefully argued and well-thought-out discussions of the identification and use of a company’s information or knowledge resources–in all, a convincing point of view on the crucial importance of ‘soft assets’ in our age of information.–Mark J. Estren “Miami Herald”
Itami’s book is not mired in the analysis typical of management texts, and is likely to make a valuable addition to the literature on corporate strategy.– “Sloan Management Review”
