Mobile phones and tablets aren’t like computers or TV or any other media channel or hardware technology that came before them. They’re personalyour mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They’re portableyour mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerfulthe most potent communication and marketing channel available to marketers today.
How do you get onto your audience’s mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi’s Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You’ll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business.
Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.
From the Back Cover
What is mobile marketing?
What does it mean for your business?
This book tells you where to start, how to plan, and what to expect in the years to come.
www.saatchi.com/mobilemagic
About the Author
Tom Eslinger is Saatchi & Saatchi Worldwide’s Director of Digital and Social. He leads the creative growth of Saatchi & Saatchi’s integrated capabilities across its global network. Eslinger joined Saatchi & Saatchi in Wellington, New Zealand in 2001 as a digital creative director and was appointed to Saatchi & Saatchi’s Worldwide Creative Board in 2002. Eslinger has worked across social media, applications, augmented reality, interactive content, and games across Saatchi & Saatchi’s portfolio of clients including Procter & Gamble, General Mills, Toyota, T-Mobile, and Novartis. Prior to joining Saatchi & Saatchi, Eslinger was a senior lecturer at the Wanganui School of Design in New Zealand. Eslinger is a multiple Cannes Lion winner for digital and mobile ideas. In 2012, he was the inaugural President of the newly added “Mobile Lions,” following his 2007 Presidency of the Cyber Lions. Eslinger lives in New York City and recharges at an entirely solar-powered home on Great Barrier Island, New Zealand. He originally hails from North Dakota and is a graduate of the Minneapolis College of Art & Design.
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