Author(s): Joel Scott (Author), Michael DeLisa (Author)
Publisher: For Dummies
Publication Date: August 1, 2003
Edition: 1st
Language: English
Print length: 384 pages
ISBN-10: 0764516981
ISBN-13: 9780764516986
Book Description
The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
Provides expert tips and tricks to make the software work more effectively
Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
Editorial Reviews
From the Inside Flap
Tailor Microsoft CRM to manage records and workflow for your business
Find out how to target your sales efforts and become a customer service leader
A happy customer is a repeat customer, so how do you make 'em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they're tops on your list.
The Dummies Way
Explanations in plain English
Get in, get out information
Icons and other navigational aids
Tear-out cheat sheet
Top ten lists
A dash of humor and fun
From the Back Cover
Tailor Microsoft CRM to manage records and workflow for your business
Find out how to target your sales efforts and become a customer service leader
A happy customer is a repeat customer, so how do you make em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they re tops on your list.
The Dummies Way
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Tear-out cheat sheet
Top ten lists
A dash of humor and fun
About the Author
Joel Scott is among a handful of global experts on CRM for small and medium-sized businesses.
Michael DeLisa is the Director of Training at Computer Control Corporation.
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