Wow! eBook
Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company
Author(s): Michael W. Allen (Author)
- Publisher: WILEY
- Publication Date: January 1, 2002
- Edition: 1st
- Language: English
- Print length: 360 pages
- ISBN-10: 0471203025
- ISBN-13: 9780471203025
Book Description
e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen’s Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
Editorial Reviews
From the Back Cover
“Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book workand work well.”
Mike Groszko, Manager, DaimlerChrysler Quality Institute
“Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks.”
Gloria Gery, Gery Associates
