Wow! eBook
Methods in Behavioral Research: 2026 Release
- Print length: 512 pages
- ISBN-10: 1264849699
- ISBN-13: 9781264849697
Book Description
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research – from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19 – engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remain hallmarks of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The text aligns with APA 7e and reflects important questions regarding the breadth of past and future research and its assumed universal applicability.
Editorial Reviews
About the Author
Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.
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