Wow! eBook
Metaphor and Mills: Figurative Language in Business and Economics: 19
Author(s): Herrera-Soler
- Publisher: De Gruyter
- Publication Date: 29 Sept. 2017
- Language: English
- Print length: 340 pages
- ISBN-10: 3110272962
- ISBN-13: 9783110272963
Book Description
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches – metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Editorial Reviews
About the Author
Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.
