Measure What Matters: The Simple Idea that Drives 10x Growth
Author(s): John Doerr (Author)
Publisher: Portfolio Penguin
Publication Date: 26 April 2018
Edition: 1st
Language: English
Print length: 320 pages
ISBN-10: 024134848X
ISBN-13: 9780241348482
Book Description
INSTANT NEW YORK TIMES BESTSELLER
'For anyone interested in becoming a better manager' - Bill Gates
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Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion.
Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations.
With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
Editorial Reviews
Review
'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' -- Walter Isaacson ― author of Steve Jobs and The Innovators
Whether you're a seasoned CEO or a first-time entrepreneur, you'll find
valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman ― cofounder of LinkedIn and author of The Start-up of You'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers ― executive chairman of Cisco'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore ― cofounder and former chairman of Intel
From the Back Cover
In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, Objectives and Key Results, a revolutionary approach to goal-setting, and with OKRs at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those toppriority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr and Kris Duggan share a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.
About the Author
John Doerr is an engineer, industry-leading venture capitalist, the chair of Kleiner Perkins and the author of bestsellers Measure What Matters and Speed & Scale: An Action Plan for Solving Our Climate Crisis Now. For over forty years, he has served entrepreneurs with ingenuity and optimism, helping them build bold teams and disruptive companies; and for the last twenty years, he has been investing in green companies tackling climate change. He was an original investor and board member at Google and Amazon and has helped create more than a million jobs. John is a member of the American Academy of Arts and Sciences, and was a member of US President Barack Obama's Council on Jobs and Competitiveness. A passionate climate activist, he has 287k followers on Twitter and his TED Talks on 'greentech', goal setting and decarbonizing the energy grid have over eight million combined views.
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