Wow! eBook
Mastering Technical Sales: The Sales Engineers Handbook Fourth Editio Unabridged Edition
Author(s): Care (Author), John (Author)
- Publisher: Artech House
- Publication Date: 30 April 2022
- Edition: Unabridged
- Language: English
- Print length: 400 pages
- ISBN-10: 1630818720
- ISBN-13: 9781630818722
Book Description
This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; and more. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.
Editorial Reviews
About the Author
John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia.
