Wow! eBook
Mass Customization: The New Frontier in Business Competition New Edition
Author(s): B. Joseph Pine II (Author)
- Publisher: Harvard Business Review Press
- Publication Date: 1 Jan. 1999
- Edition: New
- Language: English
- Print length: 368 pages
- ISBN-10: 0875849466
- ISBN-13: 9780875849461
Book Description
“Mass Customization” – the trailblazing book that showed companies how to mass-produce and individually customize their products and services – is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the “tailor-made” benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it’s done.
