Wow! eBook
Marketing Tourism Places
Author(s): G. J. Ashworth (Author), Brian Goodall (Author)
- Publisher: Cengage Learning EMEA
- Publication Date: 4 Jan. 1990
- Language: English
- Print length: 304 pages
- ISBN-10: 0415038103
- ISBN-13: 9780415038102
Book Description
Looks at what can be done to sell tourist places. Utilizing both theoretical and empirical approaches, the book contains case studies of areas from different segments of the industry and evaluates different marketing strategies. This book should be of interest to lecturers and students of marketing, geography, tourism and professionals in the tourism business.
