Wow! eBook
Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions
Author(s): Paul Gibbs (Author), Michael Knapp (Author)
- Publisher: Routledge
- Publication Date: 27 Jan. 2017
- Edition: 1st
- Language: English
- Print length: 156 pages
- ISBN-10: 1138162469
- ISBN-13: 9781138162464
Book Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Editorial Reviews
About the Author
Paul Gibbs, Michael Knapp
