
Marketing Ethics
Author(s): Rick D. Saucier (Author), Kimberly K. Folkers (Contributor)
- Publisher: Edwin Mellen Pr
- Publication Date: 30 April 2008
- Language: English
- Print length: 162 pages
- ISBN-10: 0773451161
- ISBN-13: 9780773451162
Book Description
This book addresses some of the key ethical concerns related to marketing and advertising practices.
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