Marketing Ethics

Marketing Ethics book cover

Marketing Ethics

Author(s): Rick D. Saucier (Author), Kimberly K. Folkers (Contributor)

  • Publisher: Edwin Mellen Pr
  • Publication Date: 30 April 2008
  • Language: English
  • Print length: 162 pages
  • ISBN-10: 0773451161
  • ISBN-13: 9780773451162

Book Description

This book addresses some of the key ethical concerns related to marketing and advertising practices.

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