Wow! eBook
Marketing Complementary Therapy 4: 4th ed. Edition
Author(s): S A A. Harold (Author)
- Publisher: Constable & Robinson
- Publication Date: 25 Jan. 2011
- Edition: 4th ed.
- Language: English
- Print length: 222 pages
- ISBN-10: 1845284496
- ISBN-13: 9781845284497
Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: – PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. – DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. – USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE – DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS – CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Editorial Reviews
Review
‘If you are serious about being a professional Complementary Therapist then get yourself a copy of this book now.’ –Linda Stewart, www.holisticbusiness.com
‘Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.’ –International Therapist
‘An excellent framework from which to begin and come back to on a continual development basis.’ –Lesley Parker, Macmillan Complementary Therapist, South Downs NHS Trust
About the Author
STEVEN A. HAROLD started his career in marketing before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successful therapy practice with clients from all over the world.
