Wow! eBook
The Marketing Strategy Desktop Guide 0 Edition
Author(s): Norton Paley (Author)
- Publisher: Thorogood
- Publication Date: September 28, 2001
- Language: English
- Print length: 280 pages
- ISBN-10: 1854181394
- ISBN-13: 9781854181398
Book Description
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.
Editorial Reviews
About the Author
Norton Paley has more than 20 years' experience in marketing management and product development in major U.S. corporations, and performed training at American Express, IBM, and Chrysler. He is a featured columnist in The Management Review and Sales and Marketing Management.
