Wow! eBook
Marketing Strategy and Competitive Positioning 4th Edition
Author(s): Graham J. Hooley (Author), Nigel Piercy (Author), Brigitte Nicoulaud (Author)
- Publisher: Pearson College Div
- Publication Date: January 1, 2008
- Edition: 4th
- Language: English
- Print length: 614 pages
- ISBN-10: 0273706977
- ISBN-13: 9780273706977
Book Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
