Wow! eBook
Marketing Strategy 5th Edition
Author(s): O. C. Ferrell (Author), Michael D. Hartline (Author)
- Publisher: South-Western
- Publication Date: January 1, 2010
- Edition: 5th
- Language: English
- Print length: 743 pages
- ISBN-10: 053846738X
- ISBN-13: 9780538467384
Book Description
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.
