Wow! eBook
Basic Marketing Research 4th Edition
Author(s): Naresh K. Malhotra (Author)
- Publisher: Pearson
- Publication Date: 5 Sept. 2011
- Edition: 4th
- Language: English
- Print length: 672 pages
- ISBN-10: 0132570181
- ISBN-13: 9780132570183
Book Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
