Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

“An insightful book that deftly blends the scientific knowledge of a nutritionist with the wisdom and practical skill of a trained marketer.”–The Midwest Book Review

“This extensive, yet succinct, blueprint for effective marketing has something for everyone.” — Gastronomica

“…while this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies.”–National Culinary Review

“Marketing Nutrition offers a ‘win-win’ proposition for all concerned.  Insightful companies, health professionals, and policy makers can lead the way . . . in helping people eat  better and enjoy food more.”  –Dr. James O. Hill, Director of Human Nutrition, University of Colorado Medical School

“It is critical that the U.S. government recognizes that intelligently focused nutrition-related efforts are important in helping lead Americans of all ages to lead healthier lifestyles. Marketing Nutrition shows how simple solutions can save lives.” –Congressman Timothy V. Johnson, United States House of Representatives