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Marketing Management: Indian Casesby Pearson 2nd Edition
Author(s): Susobhan Goswami Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A (Author)
- Publisher: Pearson
- Publication Date: May 24, 2024
- Edition: 2nd
- Language: English
- Print length: 387 pages
- ISBN-10: B0D4WZ2JSY
- ISBN-13: 9789361590580
Book Description
Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context.
With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management.
Features –
- Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever
- New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free
- Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories
