Wow! eBook
Marketing Library and Information Services II: A Global Outlook: 159
Author(s): Gupta
- Publisher: De Gruyter
- Publication Date: 26 Oct. 2017
- Edition: 1st
- Language: English
- Print length: 424 pages
- ISBN-10: 9783110280869
- ISBN-13: 9783110280869
Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Editorial Reviews
About the Author
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain
