Wow! eBook
Marketing in Food, Hospitality, Tourism and Events
Author(s): Richard Tresidder (Author)
- Publisher: Goodfellow Publishers
- Publication Date: May 31, 2012
- Language: English
- Print length: 256 pages
- ISBN-10: 1906884226
- ISBN-13: 9781906884222
Book Description
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
