Wow! eBook
Marketing Tips for Complementary Therapists: 101 Tried and Tested Ways to Attract and Retain Clients 2nd Edition
Author(s): Steven A. Harold (Author)
- Publisher: How To Books Ltd
- Publication Date: 25 Nov. 2005
- Edition: 2nd
- Language: English
- Print length: 176 pages
- ISBN-10: 1845280768
- ISBN-13: 9781845280765
Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. Packed full of ideas and information on all aspects of marketing, this book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; consider the value of offering discounts, vouchers, free consultations, open days and other promotions. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Editorial Reviews
Review
‘An excellent framework from which to begin and come back to on a continual development basis. — Lesley Parker, Macmillan Complementary therapist, South Downs NHS Trust
An excellent framework from which to begin and come back to on a continual development basis. —
Lesley Parker, Macmillan Complementary therapist, South Downs NHS TrustAbout the Author
Steven A. Harold started his career in marketing, before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successul therapy practice with clients from all over the world. He is based in London, E11
