Wow! eBook
Marketing Communications Second
Author(s): John Egan (Author)
- Publisher: SAGE Publications Ltd
- Publication Date: January 23, 2015
- Edition: Second
- Language: English
- Print length: 440 pages
- ISBN-10: 144625903X
- ISBN-13: 9781446259030
Book Description
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?
In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way.
For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan
This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.
Editorial Reviews
Editorial Reviews
Review
Another excellent book by Professor Egan – a comprehensive tour of all things marketing communications peppered with relevant and interesting case studies and discussion questions, making it an invaluable resources for academics and students alike. — Dr Kate Armstrong ― drupal Published On: 2015-05-04
Great easy to read text – used at PG level however the social marketing UG students will benefit from this book also. — Miss Elizabeth Heyworth ― drupal Published On: 2015-06-17
Fantastic book. My students have benefited lots from it. I would definitely recommend it. — Miss Melanie Xue ― drupal Published On: 2014-12-09
A stylishly written overview which included some interesting and sometimes unusual cases. — Mr Albert Evans ― drupal Published On: 2015-06-19
A great format and flow of text, supported by a range of case studies this is a must read for any undergraduate reading marketing communications. It would also make a key text for those on non-business or management courses. — Mr Matt Kirby ― drupal Published On: 2014-12-10
An excellent textbook providing clear insights regarding marketing communicatiions. — Mr Michael Parsons ― drupal Published On: 2015-01-06
Lots of case studies to explain key concepts — Mr Paul Cook ― drupal Published On: 2015-01-15
Excellent book slightly too much information for the topics that are included within the management course however useful book to reference. Easy to read well present and visually pleasing. — Mrs Laura Castles ― drupal Published On: 2014-12-09
An excellent support for Marketing communications students with plenty of relevant examples. — Ms Elizabeth Lye ― drupal Published On: 2014-11-11
A very good and comprehensive book – highly recommended to first year students — Ms Maria Potempski ― drupal Published On: 2015-07-03
A very well designed and executed text. — Professor Daniel Valentine ― drupal Published On: 2015-06-04
About the Author
Professor John Egan, is Head of the Department of Marketing at Regent’s University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.
Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook ‘Relationship Marketing’ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.
He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent’s University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.
