
Marketing
Author(s): Peter Spalton (Author)
- Publisher: Harpercollins Reference Hbacks
- Publication Date: January 1, 2010
- Language: English
- Print length: 128 pages
- ISBN-10: 9780007328116
- ISBN-13: 9780007328116
Book Description
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: / Position your product for a target market / Build a brilliant marketing plan / Create stunning branded marketing materials / Use memorable publicity to build market interest / Take advantage of new technology
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