Wow! eBook
Marketing Automation with Eloqua
Author(s): Ben Griffith (Author)
- Publisher: Packt Publishing
- Publication Date: 18 Dec. 2013
- Language: English
- Print length: 136 pages
- ISBN-10: 1782177787
- ISBN-13: 9781782177784
Book Description
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.
Editorial Reviews
About the Author
Ben Griffi th is an accomplished consultant and developer with expertise in web analytics, sales and marketing automation, and system integrations. His career began at a consulting fi rm where he was one of the fi rst certifi ed consultants for the Eloqua partner program. He is the founder and president of Salytics (http://www.salytics. com), a hybrid consulting and application development fi rm. Client services cover a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing Suite. Salytics works with numerous companies designing and implementing global marketing campaigns utilizing the Eloqua platform. Ben has also authored open source projects to extend Eloqua website tracking and three native Salesforce.com applications that has been publicly released. He holds a dual degree in computer engineering and economics from Queen’s University in Kingston, Canada.
