Wow! eBook
Managerial Economics 12th Edition
Author(s): James R. McGuigan (Author), R. Charles Moyer (Author), Frederick H. Harris (Author)
- Publisher: South-Western Pub
- Publication Date: January 1, 2010
- Edition: 12th
- Language: English
- Print length: 671 pages
- ISBN-10: 1439079390
- ISBN-13: 9781439079393
Book Description
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
