Name: Making Innovation Pay: People Who Turn IP Into Shareholder Value
Author: Bruce Berman
ISBN: 9780471733379

Making Innovation Pay: People Who Turn IP Into Shareholder Value book cover

Making Innovation Pay: People Who Turn IP Into Shareholder Value

Author(s): Bruce Berman

Publisher: Wiley
Publication Date: 24 Feb. 2006
Edition: 1st
Language: English
Print length: 224 pages
ISBN-10: 9780471733379
ISBN-13: 9780471733379

Book Description

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs–and shows you how you can do it too.

Editorial Reviews

Review

“The authors are telling us that IP Management is going through an evolution…this book provides a firm grounding in the issues…I strongly recommend it to NPD practitioners, consultants and senior managers.” (The Journal of Product Innovation, September 2007)

“I strongly recommend it to NPD practitioners, consultants, and senior managers.” (Journal of Product Innovation Management; 9/07)

“Informative and insightful. This edited compendium contains eleven chapters featuring easy-to-read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort.”
―Professor Jay Kesan, J.D., Ph.D., U. of Illinois (Voiceless.com, October 4, 2006)

“Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could.” (les Nouvelles, September 2006)

“MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike.” (les Nouvelles, September 2006)

“As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.”
―Dave Stallard, Wood, Herron & Evans, L.L.P.

“In his new book, Making Innovation Pay, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that.” (Corporate Dealmaker, Mar-Apr 2006)

From the Inside Flap

Intellectual property and intangible assets today comprise 80 percent of the market value of the S&P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art.

For those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know-how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly:

Roadblocks and Building Blocks?, Bruce Berman (Brody Berman Associates)
Turning a Patent Portfolio into a Profit Center, Marshall Phelps (Microsoft, IBM)
Seeing Through the Illusion of Exclusion, Daniel P. McCurdy (ThinkFire, Lucent, IBM)
On Patent Trolls and Other Myths, Alexander Poltorak (General Patent Corp.)
Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely, Peter Detkin (Intellectual Ventures, Intel)
Risky Business: Overlooking Patents as Financial Assets, James E. Malackowski (Ocean Tomo, InteCap)
Who Benefits from Patent Enforcement?, Raymond P. Niro (Niro, Scavone, Haller & Niro)
Global IP in Crisis: Recognizing the Threat to Shareholder Value, Hon. Bruce A. Lehman (USPTO, International IP Institute)
It Takes More than Being Right to Win a Patent Dispute, Ronald J. Schutz (Robins, Kaplan, Miller & Ciresi)
Managing Innovation Assets as Business Assets, Joseph Beyers (Hewlett-Packard)
Secrets of the Trade: An Inventor Shares His Licensing Know-How, Ronald A. Katz (Ronald A. Katz Technology Licensing, Telecredit, Inc. )

Making Innovation Pay not only examines best practices, it explores the diverse personalities of those who have pioneered them. Most are mavericks, perhaps not admired by their adversaries or recognized on Wall Street, but quintessentially American in their desire to succeed where others fear to tread. Making Innovation Pay illuminates the combination of resources, timing, teamwork, and vision necessary to turn business rights into financial assets. Finally, it challenges senior managements to better deploy their patent portfolios in support of shareholder value. Within these chapters, you will learn why shareholders, CEOs, and others need to be much smarter about IP or become a victim of it.

From the Back Cover

Praise For Making Innovation Pay: People Who Turn IP into Shareholder Value

“Bruce Berman has persuaded, arm-twisted, and otherwise cajoled today’s most successful patent practitioners into telling their stories and allowing him to tell theirs. Until now, no book has discussed innovation in so resolutely clear-eyed, personal, and practical business terms . . . [Making Innovation Pay] breaks new ground by giving voice to resourceful and articulate individuals who have the courage to brave new trails and the generosity to share how they do it.”
―Kevin Rivette, Vice President, IP Strategy, IBM Corporation

“Drawing upon an all-star lineup of IP thought leaders and practitioners, Bruce Berman, yet again, knocks the cover off the ball. Making Innovation Pay provides critical insight into both the art and the craftsmanship of those who successfully shape today’s IP landscape and are entrusted with developing tomorrow’s. Berman brings clarity, insight, and leadership to all those who find themselves―willingly or not―at the leading edge of IP issues in today’s economy.”
―John A. Squires, Chief Patent Counsel, Goldman, Sachs & Co.

“Innovation and enterprise distinguish the US from other nations. The contributors to Making Innovation Pay, diverse IP success stories, take us full circle with strong perspectives on invention and profit. Berman’s book is as much framed by a vision of American history as it is by business strategy, technology, or finance.”
―Hon. Q. Todd Dickinson, Vice President & Chief IP Counsel, General Electric Company; Under Secretary of Commerce and Commissioner of the US Patent and Trademark Office, 1998-2001

“Making Innovation Pay is a thoroughly enjoyable read brimming with fascinating insights from the stories of intellectual property asset innovators. Berman shines a spotlight on the lives of these IP pioneers, who you will recognize from the arrows in their backs and the roads less traveled.”
―Louis Berneman, former managing director, Center for Technology Transfer, University of Pennsylvania

“Bruce Berman is one of the first people to make intellectual property entertaining. Making Innovation Pay‘s sharply focused essays by, and portraits of, the world’s best (and richest) IP business people, inventors, and lawyers must be read and savoured by anyone who values the importance of new ideas.”
―Ian Harvey, chairman, Intellectual Property Institute, LondonCEO, British Technology Group

About the Author

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.

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